National Hugging Day with Hey Duggee | Mummy Mimi


National Hugging Day (21st January) with Hey Duggee

We all love a hug, especially that huggy little character Hey Duggee and what better person to link up with National Hugging Day. The ‘Duggee Hug’ is an intrinsic element of every episode of BAFTA Award-winning preschool show, Hey Duggee

BBC Worldwide, that makes Hey Duggee, has released the results of a pool today about hugging. Its actually really good for you! Hugs release oxytocin – a chemical which can make us happy – yet a third of us in the UK receive no hugs at all!

The research also reveals that the average hug lasts 7.7 seconds. Scots hug for a full second less though, with the average hug lasting 6.7 seconds in Scotland. And the poll shows the whole country is in desperate need of more hugs.

3.2m Brits believe hugging relieves stress and helps them relax. 

Scots want 7 hugs a day… but have to settle for 2! 

The poll found that family hugs are the tops – with partners, sons/daughters and mum making the top 5 favourite huggers.

 Dogs awarded title of ‘most huggable’ followed by cat, rabbits, horses and… elephants!

According to research, a hug lasting seven seconds or longer can work the magic of releasing the happiness hormone, perking us up from gloomy blues. That’s great news for Brits – to mark National Hugging Day (21 January), and inspired by the huge positive response to the ‘Duggee Hug’ featured in the BAFTA award-winning CBeebies’ show Hey Duggee, BBC Worldwide commissioned research* which reveals that the average hug lasts 7.7 seconds. Scots hug for a full second less though, with the average hug lasting 6.7 seconds in Scotland. And the poll shows the whole country is in desperate need of more hugs.

Brits would like an average of nearly six hugs a day – rising to seven per day among Scots! Unfortunately we fall short, with those in Scotland only getting an average of two hugs a day, and 37% not receiving any hugs at all.

So where are all the hugs going? Research shows that Brits may hug their partners the most (50%), however daughters (23%) and sons (19%) come a close second and third, showing that we are still hugging our children more than our female friends (17%) and our mums (13%). It would seem that family is oxytocin central – 37% believe their partners give the best hugs, followed by daughters (13%) and sons (10%). 35% of people say they enjoy hugging as it shows affection and increases bonding, and many also say it relaxes them, relieves stress and gives them a sense of belonging.

As a nation of pet lovers, 9% of Brits even believe that their cats and dogs give better hugs than their male friends and colleagues! Dogs were deemed the most huggable pet (44%) with cats in second place (19%) and rabbits hopping into third (7%).

If you’re single, fret not since female friends (9%) and mums (7%) are not too far behind in giving good hugs. Men, unfortunately lag behind in this category as well and lose the battle to pets again with dogs and cats found to give better hugs than male friends and colleagues.

You would think with a shortfall in hugs, we would take as many as we can get! Women think otherwise with stats revealing that 48% of women are more likely to avoid hugs than their male friends, and in total, 21.5m Brits have dodged a hug at some point in their life.


Doctor of Happiness and Hugging Expert, Andy Cope, has plenty to say about the humble hug, “Hugging stimulates the production of oxytocin, a neurotransmitter that acts on the brain’s emotional centre. It promotes feelings of contentment and reduces anxiety and stress as well as promoting feelings of devotion, trust and bonding. But there’s more. A mum’s touch even seems to mitigate pain – remember when you were a child and you fell down and grazed your knee? A loving hug made it all go away.

“There’s research that indicates hugging releases hormones that are immunoregulatory and have a deep impact on the health of our immune systems. Hugging also releases dopamine, another wonderful chemical that can help stave off depression and, it’s believed, even Parkinson’s Disease. Dopamine changes how our bodies handle stress, both physical and social.”


The top ten celebrities Brits would most like to hug:

1.     Holly Willoughby

2.     Adele

3.     Michelle Obama

4.     Amanda Holden

5.     Ant & Dec

6.     Cheryl

7.     Kate Middleton

8.     Taylor Swift

9.     Will Smith

10.  David Beckham

The top five famous folk adults feel are currently most in need of a hug:

1.     Hilary Clinton

2.     Cheryl

3.     Adele

4.     Victoria Beckham

5.     Katie Hopkins

The top ten most memorable movie hugs of all time:

1.     Titanic

2.     Ghost

3.     E.T

4.     Harry Potter

5.     Mrs Doubtfire

6.     It’s a Wonderful Life

7.     Lion King

8.     Frozen

9.     101 Dalmatians

10.  Finding Nemo


CBeebies’ Hey Duggee certainly knows the benefits of hugs. A pre-school series that quite literally encourages young children to embrace the embrace, each episode ends with the animal characters gathering together for a #DuggeeHug – the perfect end to a day of activities at The Squirrel Club, all compassionately overseen by our loveable canine hero, Duggee.

Andy Cope, concludes “It’s remarkable that such a complex surge of events in the brain and body are all initiated by a simple, supportive touch. Regardless of your touchy-feely preference level, hugging can convey a message that words often can’t, so be sure to give and get your quota of hugs.”

Hey Duggee products including toys, apparel, publishing, DVD and apps are available for fans to purchase through all good retailers. New product lines are being added in 2017.Andy Cope describes himself as a qualified teacher, author, happiness expert and learning junkie. He has spent the last 10 years studying positive psychology, happiness & flourishing, culminating in a Loughborough University PhD thesis. Andy appreciates that his ‘Doctor of Happiness’ label is terribly cheesy but it affords him an important media platform. In times of rising depression and an epidemic of ‘busyness’, Andy believes there has never been a more appropriate time to raise the happiness agenda.